Notes on voice, AI and GTM content
Articles on AI writing, brand voice and why programming your voice beats prompting.
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Strategy
Workslop Is a Purpose Problem, Not a Writing Problem
AI made the first draft almost free. That's why so much of it says nothing: the bottleneck moved from building to deciding what's worth building.
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Engineering
Stop Hiring Prompt Engineers. Hire Systems Architects Instead.
Why fixing AI brand voice drift is a software engineering problem, not a creative writing challenge.
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AI Writing
Why Your 2,000-Word System Prompt is Breaking Your AI
Over-constraining modern LLMs actually degrades their performance. Here is why you should use simpler prompts paired with programmatic code barriers instead.